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Hello 2018
Tom LaBaff
  • Jan 4, 2018
  • 2 min

Hello 2018

Welcome to 2018! Awe, look how young she is. Just a little baby. For Christmas, we gathered at my parent's house on Florida’s west coast....
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The Gist of the Gist - Andrew Keller; Facebook's Global C/D
Tom LaBaff
  • Nov 8, 2017
  • 1 min

The Gist of the Gist - Andrew Keller; Facebook's Global C/D

This week I picked a trending article from our industry, surgically removed the key takeaways, illustrated them, then spun it all into a sil
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How to Map Out Your Explainer Video
Tom LaBaff
  • Oct 30, 2017
  • 2 min

How to Map Out Your Explainer Video

Recent data from Wistia shows that the most effective length for online video is two minutes. There’s a significant drop off rate after...
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Real Characters, Real Problems
Tom LaBaff
  • Oct 18, 2017
  • 2 min

Real Characters, Real Problems

One Minute Nuggs - Ep #1 - Character Design In this new series, each week I set out to take a minute to answer one question that I get...
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Eat Your Problems - Lionfish
Tom LaBaff
  • Oct 11, 2017
  • 2 min

Eat Your Problems - Lionfish

What made this spot so good? Geometry "Terribly Delicious" - 2:40 This is the twelfth in a series of articles where I deconstruct...
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Spider-Man + Sick Kids = Amazing Story
Tom LaBaff
  • Oct 2, 2017
  • 2 min

Spider-Man + Sick Kids = Amazing Story

What made this spot so good? Philips "Everyday Hero" - "Spider-Man" - Ogilvy & Mather/London - 1:30 This is the eleventh in a series of...
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Vaynermedia's Scary Parody
Tom LaBaff
  • Sep 26, 2017
  • 3 min

Vaynermedia's Scary Parody

What made this spot so good? Georgia Pacific STAINMASTER - "The Stain" - Vaynermedia - 1:20 This is the tenth in a series of articles...
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