This was the first in the series “If Logos Had Legs” and the idea came easy. What else would the swoosh logo be doing? Practically anything. Tennis, basketball, soccer, football. It could have been any sport but I went with running because that felt like the original purpose of Nike’s first product.

Phil Knight’s book Shoe Dog is a fascinating read if you like rags-to-riches stories that ‘start in the garage.’   I chose the treadmill prop because of the obvious physical gag potential at the end. (more in gallery)

​