TRANSFORM AND DESTROY!

Hasbro Toy Division

The challenge: Convey a "heightened reality" experience of a ten year old boy and his new toy robot (proposed development).

The solution: Stage an epic battle between Bumble Bee and Megatron on the kitchen table with a killer soundtrack by AC/DC.

Client: Hasbro Future Toy Division - Nicholas Reid, Ed Masiello.

Animatic/Storyboards: Tom LaBaff Studios

The Hasbro internal team wanted to show the company what they've been working on, but the functionality was still being developed. Just how cool could these new remote controlled toys be for the user? We had to get into our ten year old selves and pretend to invite our friend over for a brutal battle of the bots.

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