+ IF LOGOS HAD LEGS +

CREDITS:

Music: Storyblocks this band. Light is an easy-to-read font, with tall and narrow letters, ROLE: Direction, design, animation.

ABOUT:

Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site. More info will be here. Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site. Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.

BRIEF:

Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site. More info will be her

+ BEHIND THE SCRUBS +

If Logos Had Legs + Victoria's Secret + Not gonna lie, I practiced this walk in the mirror several times. As it turns out, cat walking is an art itself!

It's no secret where the original logo designers got their influence.

To animate a model doing a natural looking cat walk in pumps was going to need some reference. I can thank these two ladies I found on YouTube. I didn’t realize there were distinct walks for different fashions. There’s a pageant walk. A modern fashion walk. A bikini walk. And I think a unique lingerie walk. I went with the pageant walk for this spot.

Taking a photograph is a very static action and doesn’t lend itself well to animation. But a 3 drawing cycle of each camera character was enough to portray the idea here.

Note the other logos on ground. One of the rules for the series was to carry over each logo from the previous spot by hiding it each new spot.

Thanks to Storyblocks for the SFX.

Blur frame.

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T O M L A B A F F

+ ABOUT +

+ COLLAB +

UNDER CONSTRUCTION

+ IF LOGOS HAD LEGS +

+ BEHIND THE SCRUBS +